Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, e-Choupal is an India-based business initiative by ITC Limited that links rural farmers with internet access to inform and empower them, improving both the.
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Agricultural marketing in India E-commerce in India. Global award for ITC’s e-choupal Business-standard. The aggregation of e-chouppal demand for farm inputs from individual farmers gives them e-choupa to high quality inputs from established and reputed manufacturers at fair prices. The aggregation of demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices.
There is a strategic element to this initiative. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers.
ITC e-Choupal eco-system
A network of village internet kiosks – e-Choupals – enable even small and marginal farmers in rural India, who are de-linked from the formal market, to access real-time weather and price information, and relevant knowledge and services to enhance farm productivity, quality and command better prices – improving their competitiveness and capacity to manage risk.
This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends.
The itx encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, ittc connectivity and bandwidth, apart from the challenge of imparting skills to ict first time internet users in remote and inaccessible areas f-choupal rural India. ITC is the first Indian company and the second in the world to win this prestigious award. Recognising the importance of irrigation in supporting agriculture, ITC launched its Integrated Watershed Development initiative to create freshwater potential in water-stressed areas.
ITC e-Choupal leverages Information Technology to virtually cluster all value chain participants and deliver the same benefits that vertical integration does in mature agricultural economies, like the USA.
The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India. These middlemen make up for the lack of infrastructure and fulfill critical jobs like cash disbursement, quantity aggregation and transportation.
From Wikipedia, the free encyclopedia. This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers.
ITC has set up over 6, water harvesting structures to date. Retrieved from ” https: Real-time information and customised knowledge provided by ITC e-Choupal enhance the ability of farmers to take decisions, align their farm output with market demand and ensure higher quality and productivity. Please update this article to reflect recent events or newly available information.
What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal
It also enhances the learning environment by providing infrastructural support to government schools. HBR Case Study 2. Products like clay water bottles, sustainable bamboo products, wallets from used tyres and so on. By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.
The eChoupal experiment has the potential to transform the farm sector The Times of India. The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.
ITC e-Choupal eco-system
This helps farmers improve the quality e-choupla their products, and helps in obtaining a better price. Yet the farmers are free to sell to anybody and are not tied down to ITC with any written contracts. Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere. Over 19, youth have so far benefited from vocational and modern skills training, while over 4,00, students have been covered through Supplementary Learning Centres and Anganwadis.
Please visit our sites: The enhancement of rural incomes has also unleashed the latent demand for industrial goods, necessary for the continued growth of the Indian economy.
Indeed, tens of millions of Indian farmers are suffering. Thereby it significantly reduces transaction costs. Complementing this digital infrastructure is Choupal Pradarshan Khet – customised agri-extension services, demonstration plots and training programmes that promote best practices and assist farmers to diversify crop portfolios. Visit us on Facebook to stay updated with the latest positive stories!
This endeavour also includes the Swasthya Choupal initiative that focuses on enhancing awareness on maternal and child care through a network of Village Health Champions. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.
While the wasteland owners are under no obligation to sell to ITC, the Company stands as a willing buyer for its paper and paperboards business. Website optimised for IE 7.
ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India
The system saves procurement costs for ITC Limited. Appreciating the imperative of intermediaries in the Indian context, ‘e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA. For Kishore, the results are evident. This system also gives the company traceability of its key agri-inputs for manufacturing its popular brand of consumer food products.
As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling.
Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Chairman Y C Deveshwar speaks on the e-Choupal. To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager.