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Marketing Mix of AirAsia analyses the brand/company which covers 4Ps (Product , Price, Place, Promotion) and explains the AirAsia marketing strategy. 8 Mar Vikram() believe that marketing is all about providing and handing the right product at the right time for the customers. This process able. AirAsia Berhad is an airlines organization that gives aircrafts benefits locally as well as globally. Inside Malaysia, AirAsia has focused on a customer market that .

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The Marketing Mix section covers 4Ps and 7Ps of more than brands in airasia marketing strategy categories. Hence, it becomes key to choose the right set of people within the organization. AirAsia is one airasia marketing strategy the most popular low cost airlines in Asia. The names and other brand information used in the Marketing Mix section are properties of their respective companies.

AirAsia Marketing Mix

The companies are not associated with MBASkool airasia marketing strategy any way. People provide most services that is the selection, training, and motivation of employees. AirAsia is an international air travel carrier, which started its operations in Malaysia, and has moved onto expanding its services in other countries in the Asian continent like India and Thailand. Airasia marketing strategy it comes to promotions, AirAsia has established itself as a player in the market that emphasizes on building customer value.

When it comes to customer airasia marketing strategy, customers do not expect luxurious service or high class treatment, instead are satisfied with cheap fares and on-time performance of the flights along fast routes. AirAsia stands for low pricing and a no frills policy.


It engages in point-to-point flying, which contributes to reduction in costs significantly. Top Companies Lists Headquartered in Kuala Lumpur with its main low cost carrier terminal located at the Kuala Lumpur International Airport, AirAsia has risen above objections to emerge as one of the leading low cost carriers in the entire world.

Today, AirAsia is popular for its cost cutting techniques, essentially by the use airxsia same series of planes. In anchor pricing, AirAsia prices its services and tickets at an extremely low price, encouraging the customers to start thinking about the possibility of flying with AirAsia.

While Red means determination and Passion, White stands airsaia perfection airasia marketing strategy positivity. It engages in airasia marketing strategy anchor pricing strategy in its marketing mix, which creates a base for pricing all operations carried msrketing the AirAsia umbrella. Distribution channels for tickets include multiple sources from the likes of internet booking, exclusive reservation and sales offices and company authorized agents.

Concepts Contests Airasia marketing strategy Mix.

Since this is strateyg service marketing brand, here airawia the other three Ps to make it the 7Ps marketing mix of AirAsia. Other than this, AirAsia engages in popular promotions through advertising for example on social media, through print ads or through simple but effective billboard airasia marketing strategy. They believe customers are key to their expansion and growth, and hence should be catered to with airasia marketing strategy priority.

AirAsia is known for treating its employees, well. In an attempt to bridge the gap, AirAsia stepped in as the affordable carrier aiming to become a airasia marketing strategy name for air travel in and around Malaysia. This completes the AirAsia marketing mix. It offers both domestic and international flights on its routes.

Air Berlin Marketing M. AirAsia is known for its optimum utilization of logo based branding- right from the exterior of the aircraft to the interior seats and uniforms.


Over the years, it has enhanced its payment service options through efficient payment channels and facilities stdategy ticketless service. Physical evidence encompasses how AirAsia manifests itself.

marketijg They engage in direct service development strategy simply by treating them as though they are an indispensable part of the organization. Furthermore, prices are determined by the class of travel, Load factors for the airlinedates and days of travel along with competitor pricing airasia marketing strategy the airlines industry. AirAsia focuses on providing convenience to airasia marketing strategy, through competent services, in line with industry expectations and offers frequent flights and reliable point-to-point connectivity.

AirAsia Marketing Mix (4Ps) Strategy | MBA

AirAsia engages in price based promotions extensively. Both the choices of colours airasia marketing strategy the right set of emotions that the consumers identify with. The low cost air services are the basic product airasia marketing strategy in its marketing mix. AirAsia have an image associated with them of choosing the aiirasia set of people depending on their capabilities.

AirAsia boasts of a competent and dedicated customer care team, which is committed to resolving customer complaints between one to twenty four hours of request. Cheap flight tickets are given out on the basis of demand in the form of promotional schemes in marketkng attempt to create a buzz around the entire campaign idea.